Amidst the snow and mid winter freezing temperatures, the Stockholm Furniture Fair a celebration of Scandinavian design attracted a significantly larger number of international visitors this year. 31% from 100 countries.
Pedrali’s stand was curated by the Calvi Brambilla studio from Milan and it takes inspiration from the lifestyle and home atmospheres of the 1950’s American experimental architecture of the Case Study Houses. The typically modernist elegance of those years, and concepts such as transparency, the sense of horizon and lightness, inspire an exhibition played on four niches separated by light structures, characterized by glass surfaces that guide the guest to discover the world of Pedrali, its collections and its products.
Jonas Ihreborn celebrating Scandinavian design in their home country. Highlighting the stand out high backed acoustic sofas Story and Talk from our stocked range, and their beautiful range of soft seating, tables and accessories.